BBC Radio Ulster 2009 from Wise Buddah

Wise Buddah is delighted to announce another custom package for its growing list of BBC clients.

Wise Buddah won the pitch to re-image BBC Radio Ulster, a diverse brand whose output caters to all age groups and just about every musical taste you can imagine – not to mention their Sony Radio Academy Award-winning discussion shows, current affairs, sport and Irish language programming.

Add to this BBC Radio Ulster’s desire stand out in a competitive marketplace with a fresh, modern and unique sound that simultaneously feels like it belongs to the BBC family and you can understand why they needed their first new imaging package in 6 years to be just right.

After months of work a massive package was delivered comprising over 30 custom themes to service the wide variety of the station’s output.

Based around a four note sonic logo, the package covers numerous musical genres from Jazz to Punk and from Country to Classical.

Right from the start Wise Buddah and BBC Radio Ulster enjoyed a close and creative relationship:

When Wise Buddah won the pitch for creating BBC Radio Ulster’s new station sound package their strong track record gave us huge confidence that they would deliver a top quality product. We weren’t disappointed. They grasped the feel of BBC Radio Ulster and delivered music that was closer to the brief than we could have imagined. A very positive experience all round and one we hope to repeat in the future.

– Jackie Neill, Editor, BBC Radio Ulster

The package is on line in its full glory at www.wisebuddah.com

BBC Radio Ulster 2009 Demo (copyright Wise Buddah, www.wisebuddah.com)