Royal Panther for BBC Radio 1 and BBC Radio 1Xtra

In the English tradition of the London Savile Row tailors, PANTHERSOUNDS was asked by BBC Radio 1 and Urban spin-off BBC Radio 1Xtra to produce a ‘tailor made’ music and sound FX package that would fit both stations perfectly. The resulting Royal Panther gives these two brands a specific sonic character while at the same time linking them to the mother company, the BBC. This Custom DNA, with over 250 unique and worldwide exclusive production elements, fully emphasizes the uniqueness of the BBC radio brands. Check out the demo below – and check out the video on the PANTHERSOUNDS website.

Demo
PANTHERSOUNDS | BBC Radio 1 and 1Xtra

Links
www.bbc.co.uk/radio1
www.bbc.co.uk/1xtra
www.panthersounds.com

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2 Responses

  1. Tom says:

    This package was commissioned and created back in November 2009. Still sounds good though!

    http://www.bbc.co.uk/commissioning/radio/network/docs/r1_1X_chart_brief_2009.pdf

  1. January 10, 2011

    […] the exclusive Royal Panther  for BBC Radio 1 and BBC Radio 1Xtra, two stations in continental Europe assigned PANTHERSOUNDS to create a Custom […]

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