Wise Buddah Jingles rebrands 16 Bauer Place Stations

One of the UK’s biggest radio groups, Bauer Media, has launched a brand new Wise Buddah station sound, sonic identity and imaging package across its 16 northern English and Scottish radio stations.

Wise Buddah won a competitive 4-way pitch last year and have since been working on the comprehensive new sound for the Place Portfolio, which includes Manchester’s Key 103, Radio City in Liverpool and Clyde 1 in Glasgow.

The brand also includes a new strapline, “Your Music, Your Life”, which was devised by Bauer Media following extensive research within their core demographic.

Owen Ryan, the Place Portfolio’s North of England and Scotland Group Content Director, led the production and imagery for the project: “This new suite of imaging, and one shared sonic logo, has allowed us to create a contemporary, powerful and engaging sound across the whole Place Portfolio, whilst still absolutely reflecting the stations’ local identities. No other radio group has such a joined up suite of imaging and we’re very proud of the results.”

Mark Goodier, founder, Wise Buddah, said: “Put simply, the clear focus of our brief was to create something original and different to anything else in the industry. We wanted to create a sound that would stand out, as well as excite, inspire and connect with the Place Portfolio audience wherever they were and however they were consuming the brands. We’re really proud and excited to be working with the talented Bauer team, and believe that collaboratively we’ve created something world-class.”

The package includes Top of Hours, Power Intros, Sweepers, Out of Breaks as well as a brand new set of News and Sport imaging.