New heights for Hayat FM

Dubai has many scrapers in the sky, and many stations on the air! One of them got a PURE Jingles package for its second birthday.

Founded in June 2012, Hayat FM recently celebrated its second anniversary. The CHR & Arabic fusion brand (with a name that stands for ‘life’) plays a mix of Arabic, Khaliji and international hits, targeting an affluent young population in one of the most exciting cities in the world.

Phase two of the stations life required a new imaging package to match the station’s vitality. Digby Taylor, Business Development Manager for Gulf News Broadcasting, says “In this very
competitive market, we wanted something to create a fresh, dynamic image that stands out from long-established brands.”

“We’ve looked at various production houses, and PURE has exactly the right sound for us. Thanks to this package, we feel like the sky is the limit!”