Sweden’s P5 partners with ReelWorld

When Sveriges Radio, the state broadcaster in Sweden, needed a branding solution to launch their newest radio station, P5 Stockholm, they turned to the team at ReelWorld to deliver a dynamic new sound.

Based on the ReelWorld KIIS 2015 jingle package, their producers remixed the themes by adding a unique sonic logo and then combined it with a tuned voiceover, essentially creating jingles without any singing.

Commenting on the new branding Henrik Kervall, Sveriges Radio’s Creative Director said: ‘The sonic branding for the new P5 Stockholm sounds great and emphasises our position as a playful and young music radio station.’

ReelWorld have been producing branding for radio stations across the globe for over 20 years and more recently their European HQ at MediaCityUK has been driving the sound of the continent’s leading broadcasters.

Paul Fernley is ReelWorld’s Client Relations Manager for Northern Europe: ‘We are really proud of what we’ve achieved. It’s a fresh, contemporary imaging solution that perfectly fits the playlist of the station’.

ReelWorld have become a trusted creative partner of public broadcasters across Europe and along with P5 they currently work with RTE in Ireland and VRT in Belgium. The company will also launch a new urban imaging package on the UK’s BBC Radio 1Xtra in the next few weeks.

ReelWorld jingles can be heard across Europe, with recent packages launching on Radio 2 Belgium, Q102 Ireland and K100 Iceland.