National Premier Praise launch with Wise Buddah Jingles

New national DAB station Premier Praise, which is part of the Premier radio network, launched over the Easter weekend with a new custom ID package from Wise Buddah.

The station launched with a the ‘Light Up Your Life’ strapline which is reflected in the 6 new Themes.

Dave Rose, Programme Director, Premier Christian Radio: “The team at Wise Buddah did a fantastic job at producing a package that really reflected the range of music on Premier Praise. The whole package really exudes the kind of uplifting warmth we want the audience to feel from listening to our newest station, and once again, Wise Buddah didn’t disappoint in understanding and producing precisely what we needed, taking on our feedback and working to a really tight deadline. They made it a real pleasure, and we’re really excited at getting these idents on the air!”

Popular Christian music, 24 hrs per day is what Premier Praise is all about. Anytime of the day that you might find yourself needing an uplifting and inspirational fix this is the station to listen to. Premier Praise also offers spiritual nourishment through bite-sized bible teaching and prayers.

Phil Tozer, Production Manager, Wise Buddah Jingles, said: “We worked closely with Dave and the Team throughout the rebrand of their two sister stations Premier Christian Radio and Premier Gospel, so the launch of Premier Praise gave us the chance to develop a fresh approach to jingles in this very niche genre. From writing contemporary worship songs to visiting a church to record a live organ(!), we’ve produced what we believe is a diverse, feel good mix of cuts for an exciting new station.”