ReelWorld make moves in Italy

Italian dance music radio station M2o celebrated their 15th birthday this month with a new jingle package from ReelWorld.

The Rome based station, which broadcasts across Italy, features shows from some of the world’s biggest DJs including Tiesto, Pete Tong and Roger Sanchez.

The partnership was a first for the radio station, having never worked with an external imaging company in its entire history.

They selected ReelWorld’s KISS 2016 jingle package, which was remixed with Italian voices and some imaging ‘magia’ (as the locals might say!). The vocals were recorded in Rome with singers based in the city.

M2o Programme Director Fabrizio Tamburini: “Working with the guys at Reelworld was really inspiring. Throughout the project we were impressed with the team’s great professionalism and skill. We are delighted to hear the new IDs on air every day!”

ReelWorld’s European Production Manager Paul Fernley: “It’s been a great honour helping the station celebrate their 15th birthday. This is our biggest project to date in Italy and we’re delighted with the results!”