Virgin Radio Canada create with Wisebuddah

Virgin Radio Canada has launched a new package across all 9 of its stations, produced by Wisebuddah in London.

The new sound can be heard in markets including Toronto, Montreal, Vancouver, Calgary, and Edmonton. It represents a unified brand reaching over 8 million listeners a week.

Rob Farina, Head of Radio Content, Strategy & iHeartRadio Canada: “We called upon Wisebuddah to help us reimagine the sound of Virgin Radio Canada. The team worked diligently with our team and ended up delivering an incredible package.”

Wisebuddah Jingles’ General Manager, Phil Tozer, added: “Virgin Radio is Canada’s number one hit music station, so it’s an honour to be their official station sound partner. The brief for the new package was clear: to create something which blurs the lines between sung jingles and imaging, which will sit perfectly alongside a mainstream CHR playlist.”