Pearl Dubai, Ignite Kiss with a difference

Pearl FM is the first radio station in the Middle East devoted to children and parents, broadcast in English, with a flavour of Arabic. It launched in October 2014.

They came to Ignite Jingles in search of something fun – children’s vocals on jingles! They guys at Ignite got a group of kids to sing the station’s slogan – “We’re Never Growing Up” – and used the regular singers on the name and frequency. The result was lots of fun!

As you’ll hear, some of the children’s sings are more “perfect” than others, as they didn’t want it to get too much like a choir. You can hear the jingles below, or on 102FM in Dubai.