Magic-al re-sing for Malaysia’s Lite FM

Malaysia’s national network Lite FM has launched a re-sing of Wise Buddah’s Magic 105.4 jingle package.

Commissioned by the Bauer Media Group, the original package was recorded with an orchestra conducted under the baton of Cliff Masterson (Kylie Minogue, Little Mix, Emeli Sandé) and launched in the UK following Magic’s growth to a national network in 2015. This latest version follows the recent re-sings of the package in the USA and Canada.

Phil Tozer, Production Manager, Wise Buddah Jingles: “When Lite FM came to us they asked for a package which would fit seamlessly alongside a playlist packed with artists from Whitney and Madonna to Adele and Sam Smith. Aaron and the Team took one listen to the package we produced for Magic and they knew it was a perfect fit for their station; they play nothing but laid back, relaxing hits from iconic artists from the 80s to today.”

Aaron Pinto, Network Content Manager for Astro Radio added: “We wanted a jingle package that captured the warmth of the music we play but yet not sound old. Dealing with Wise Buddah was simple – we gave the basic parameters of what we wanted and they delivered the package – brilliant production, great singing and an amazing sonic logo! Working with you guys has confirmed that everything is possible!”