NDR 2 debut new Wisebuddah Jingles

Germany’s public radio broadcaster NDR 2 has launched a new sound and a brand new sonic identity, produced by Wisebuddah in London. The station broadcasts across northern Germany, including throughout Hamburg and lower Saxony, and in recent years the format has shifted to a more contemporary AC sound.

Torsten Engel, Head of Program at NDR 2 said the station “needed a jingle package with a fresh and modern impression. This new package matches these requirements perfectly. It meets the music presented by NDR 2 and has at the same time an individual recognizable sound.”

Wisebuddah’s Business Development Manager, Phil Tozer, added “The brief from NDR 2 was to create something innovative and distinctive within the German radio market, whilst standing out from the competition. With the help of Torsten’s team, we’ve created a package which is fresh, unique and authentic.”